Why You Need a Signature Look Now!

If you want to make a big hit with the media, it helps to have a signature look. Especially if you want to do television. Mine is my hemp headband, and I?m convinced it?s one of the things that got me on Geraldo! in the mid-Eighties. In fact, back in the green room, Geraldo himself actually asked me if he could try it on!

Consider the biggies. Steven Covey. Jack Canfield. Marianne whatever-her-name-is ? not ONE of them is doing the hemp headband. No one! But I am.

When you think of Serenity Hawkfire, doesn?t my headband come immediately to mind? I?ve actually considered merchandising it ? sort of like all those Harry Potter dolls that glut the Universe.

Wouldn?t a hemp headband make a marvelous giveaway at natural food chains or chiropractic centers? I could see a ?Serenity Meal? ? sort of like a ?Happy Meal? only it?s composed entirely of indigenous prairie grass food products ? shakes, patties, etc ? with a ready-to-wear hemp head band!

My hemp headband is my visual trademark ? my hook. And that kind of visual stamp is terribly important to building my brand, sort of like Tiny Tim?s ukulele, or Donald Trump?s toupee, or Barney?s large purple body.

If you haven?t got a signature look, I recommend you get one immediately.