How to Develop an ‘Elevator Speech’

Much is said these days on the Net about ‘elevator speeches’. And frankly, I don’t see what all the fuss is. Don’t you simply get in an elevator and start talking to whomever will listen? Must this be an organized, written out speech you deliver?

There are those who would disagree, of course, saying that elevators are your place to make a good impression on unsuspecting listeners. But I say, relax. Go organic. Be yourself!

Five Steps to Getting on National TV … the Easy Way!

1. Always be available. Your job as a budding guru is to be TV ready, 24/7. I accomplish this by designating a chosen ‘TV Station of the Week’ and then setting up my yurt just outside. (If you get moved off the sidewalk, you can always decamp to a nearby parking lot and set up once more.) They key is to be there, head shot in hand, when the top brass come by.